Boston Gun Buyback



Challenge:  Everyday, 83 people in the U.S. die from gun inflicted wounds.  The majority of violence happens with kids, who find it easy to get their hands on a gun.  If Boston can get guns off the street, it can make an impact.  Even one gun off the street can make a difference in a kids life or death.         

Solution:  "Bring in a gun, and get $200" – premise of the Buyback program.  Cut through the delirium and encourage teens to turn in a gun one bold message at a time.