CenturyLink

OOH | RADIO

Challenge:  CenturyLink is coming to Boston.  Increase awareness about CenturyLink and its services around the hub. 

Solution:  The people of Boston are fed up with the cable/internet monopoly. Position CenturyLink as the simple, helpful, and honest brand. The brand that gives Boston another choice- a smarter choice. 

Billboard:

(placed in the North End and on Yawkey)


Park St. Takeover:

Green Line Activation:

Coasters:

Radio: